Anna Zampa holds a Masters in International Affairs from the Graduate Institute of Geneva, where she wrote her thesis on supply chain ethics within the high-end fashion industry. The research explored the potential of a new definition of quality based on sustainability and ethical concerns to increase consumers’ awareness of the issues along the value chain of luxury. The research was inspired by cross-sectoral collaborations such as the Ethical Fashion Initiative, where Anna was an intern in 2018. Anna is a young professional currently working on sustainable supply chains at International Trade Centre, a joint agency of the United Nations and the World Trade Organisation. She is looking for opportunities to further investigate sustainable consumption patterns and the role of communications and marketing strategies to influence and inform consumer behaviour.