Annuska aims to connect research and practice in her work. With a background in marketing and communications, her research focuses on sustainable fashion consumption. Annuska works on her PhD research, exploring the perspective of sustainable fashion retailers on how they instigate consumers’ sustainable fashion behavior. Annuska has a Masters’ degree in Business Communication, as well as a Masters’ degree in Business Strategy (both Radboud University), and studied at Berkeley (University of California, USA).