Executive Committee

Claudia Henninger

Executive committee member

Her research interest focuses on sustainability, sustainable consumption, fashion, and technology. Her recent work explores the circular economy, more specifically disruptive business model innovations, such as swapping. Claudia is one of the founding members of the SIG Sustainability.

Samira Iran

Executive committee member

Since 2013 the focus of my research has been on “sustainable fashion consumption”. For my doctoral thesis, I worked on the concept of collaborative fashion consumption in a cross-cultural context. For about three years (2016-2019) I was research fellow in a real-laboratory project “Dietenheim zieht an” at the Ulm University. Since September 2019 I hold a postdoctoral research position at Technische Universität Berlin, working in a project on “education for sustainable fashion consumption with positive spillover effects through real-life experiments”. As a part of this transformational real-laboratory research, pupils will develop, implement, and evaluate real-life experiments for sustainable fashion consumption (e.g. a clothing library or a sewing café), together with scientists, teachers and other practitioners (more info:

Katia Vladimirova

Founder & Coordinator

Dr. Vladimirova is broadly interested in social transformation towards sustainability and currently works on fashion consumption and social change in Europe. Katia’s current projects explore the role of minimalist fashion challenges as for sufficiency discussions, social media and Instagram in particular as an avenue for spreading awareness and social change in fashion consumption, and justice dimensions of a social change towards sustainable fashion.

Academic researchers

Frank Boons

Frank Boons has an interest in advancing the understanding how material flows in systems of provision, including textiles and fashion. As a social scientist, he works on business models and processes of transition towards sustainability. As Academic Fellow for Resources and Waste in the UK Government Defra Systems Research Programme he seeks to bring this knowledge into policy making.

Taylor Brydges

Dr. Brydges is investigating sustainability and the circular economy, with a focus on the fashion industry, through a research project funded by the Swedish Research Council (VR). This project draws on a number of case studies including, the Swedish (fast) fashion industry, international sustainable fashion intermediaries, and an exploration of fashion rental platforms in Canada.

Mila Burcikova

Dr. Burcikova works across a range of research and knowledge exchange projects, with a focus on micro and small fashion businesses that offer alternatives to the current fashion system. Her current work at Centre for Sustainable Fashion includes the Condé Nast Sustainable Fashion Glossary and the AHRC funded project Rethinking Fashion Design Entrepreneurship: Fostering Sustainable Practices. Mila’s research interrogates the options for balancing the immediate, mid-term and long-term strategies for fashion and sustainability. Drawing on her background in cultural studies and cultural anthropology, Mila’s research interests encompass the human dimension of fashion. Her PhD ‘Mundane Fashion: Women, Clothes and Emotional Durability’ investigated how everyday use affects the emotional durability of clothing.

Sonali Diddi

Dr. Diddi’s research focuses on sustainable clothing consumption and production. Her interest in sustainability-related issues in the textiles and clothing industry is grounded in her concern related to fashion overconsumption and its effect on the environment and society. Dr. Diddi’s research has components related to apparel companies’ corporate social responsibility (CSR), the social-psychological aspects that influence consumption, and post-consumer textile waste in landfills and its effects on human health and public policy implications. To address the alarming rate of textiles and clothing consumption, Dr. Diddi constantly seeks out ways to engage with the local community to gain a sense of the broader relevance of her research in society.

Marium Durrani

Dr. Durrani’s research resides at the intersection of social anthropology, consumer culture and environmental sustainability. The focus of her research has been on investigating the role self-starting grass roots repair movements on instigating change in everyday clothing use practices. Current research includes examining the relationship between social innovation and existing policy frameworks in steering processes of pro-environmental transitions.

Maike Gossen

The focus of Maike’s research is on sustainable and sufficiency-oriented consumption. Part of research group “Digitalization and Sustainability”, in her PhD research Maike investigates sufficiency-promoting marketing of clothing companies. Maike’s interest in sustainability motivated her to complete an extra-occupational master’s programme in sustainability management after studying media science. Since then, Maike has been working as a researcher at IÖW, where she conducted several research projects since 2011 on sustainable consumption, digitalization, environmental awareness, sharing, and engagement of young people in climate protection.

Dr. Shipra Gupta

One of Dr. Gupta’s research stream focuses in the area of sustainability in the fashion industry. Her research developed ‘style orientation’ scale, a potential solution that can change long-term consumer and societal behavior, ultimately enhancing long term quality of life. To foster sustainable consumption practices in the fashion industry, Dr. Gupta’s research recommends not only an active involvement from the consumer but also cooperation of government and trade organizations at the macro level. Her research further investigates issues of consumer well-being in the fashion industry which is known to encourage over-consumption and socially irresponsible behavior.

Olga Gurova

Dr. Gurova’s research interests are consumption studies, fashion studies, entrepreneurship, qualitative methods of social research and social network analysis. Her projects concern fashion policy, sustainable fashion business models and sustainable consumption in Russia and in Finland. She currently works on a project on wearable technology and sustainability from both production and consumption perspectives. From August 2021 she’ll start working on a project related to nudging consumers towards sustainable behavior change in the fields of fashion, food and mobility. Take it Slow! Movie by Olga:

Anja Lisa Hirschner

Anja Lisa is a designer-researcher interested in exploring design as a means for engaging, educating and skilling people in alternative, local and more sustainable modes of production and consumption of clothing. In her doctoral research, she explored matters of skillful participation in relation to the designers’ role, and the social and material changes which occur in alternative spaces of peer production when diverse people make clothes together. Her research approach is strongly practice-based. Currently she is investigating real-world experiments as means for education for sustainable consumption. Further information can be found here: bntextillabor/

Iva Jestratijevic

My research is focused on sustainability and transformative behavior. More specifically, I explore the ways in which social and environmental initiatives perpetuate sustainable transformation, assuring corporate, collective and personal well-being. I am also interested in the boundary conditions that prevent the translation of motives into action. Research topics in which I am interested include the following: Sustainability reporting in the retail industry with a focus on public disclosures and compliance mechanisms (including corporate websites, annual reports, labels, and product certificates); Social and environmental business strategies for sustainability-oriented innovative retail brands; Outsourcing and responsible supply chain management; Circular production and consumption; Apparel product safety and consumers protection; Consumers’ engagement in sustainable apparel purchasing behaviors and practices.

Eleanor Johnson

Eleanor is a writer and researcher from Manchester, UK. She studied a BA in French at the University of London Institute in Paris and has an MSc in Digital Anthropology from the University College London. She has written about the intersection of digital culture, fashion, art and climate for Huffington Post, Tatler, and Stylist Magazine and writes a “Climate Crisis Therapy” column for Screen Shot Magazine London. Working at the Centre for Climate and Energy Transformation at the University of Bergen in Norway, she is currently researching urban carbon cultures and (digital) spectacles of climate politics within the fashion industry. She is a member of the board for The Revival, a community-led sustainable design initiative creating art and jobs with upcycled global textile waste coming to Ghana.

Cosette Joyner-Martinez

An Associate Professor in the Department of Design, Housing and Merchandising at Oklahoma State University, Dr. Armstrong’s research foundation has been focused by sustainability education for both university students and consumers. Her interests in sustainable fashion consumption include the topics of product service systems, collaborative consumption, personal authenticity and style, as well as spirituality

Elena Karpova

Affiliation: Putman & Hayes Distinguished Professor, University of North Carolina at Greensboro

Dr. Karpova focuses on sustainable apparel consumption across cultures and markets. Her current projects include exploring temporary clothing swapping and developing a holistic and practical typology of sustainable apparel consumers. She is a co-author of two books. Going Global: The Textile and Apparel Industry examines apparel and related products production, trade, and consumption around the world. The Dangers of Fashion: Toward Ethical and Sustainable Solutions explores the impact of the fashion industry on people and planet across the entire lifecycle–from design through disposal. 

Emma Kidd

Emma initially trained as a Fashion designer and then worked in South-East Asia for five years designing lingerie for International brands. Emma left her career as a designer and since has worked as writer, independent researcher and sustainability activist for the last ten years. During her current PhD research on Personal Sustainability Transitions in Clothing Consumption, Emma founded the public behaviour change intervention, the Fashion Detox Challenge, based on pioneering research from the U.S. by Ruppert-Stroescu et al. (2015) and Joyner Armstrong et al. (2016). This project invites members of the public to stop buying new clothing for ten weeks and to reflect on the experience via a private online forum called the Detox Diary. Over three hundred people are currently subscribed to the challenge worldwide and Emma is in the process of writing up her initial findings in a qualitative study for her PhD thesis.

Maren Ingrid Kropfeld

Affiliation: PhD candidate, University of Oldenburg, Germany

Maren holds a PhD scholarship by the German Academic Scholarship Foundation and works as a freelance lecturer at Karlshochschule International University in Karlsruhe. Before her PhD studies, she worked in the energy efficiency service sector and as Coordinator for Research and Teaching at the Karlsruhe University of Applied Sciences. Her research focus is on sufficiency-oriented business models and consumer practices, where she discusses how business models change with a sufficiency orientation and how they can support consumers in living more sustainably.

Kirsi Laitala

Dr. Laitala’s main research area is clothing consumption and sustainability, and she has researched and published on areas related to textile quality, maintenance, safety, environmental issues, product lifespans, design, as well as fit and size issues. Her current interests include sufficiency connected to standard of living. She uses interdisciplinary research methods based on her educational background in textile engineering (MSc), PhD in Product Design and long experience working with social science research methods. More information:

Irene Maldini

Dr. Irene Maldini conducts critical research on clothing production and consumption volumes, their environmental impact, and the solutions that have been proposed to reduce them. Given her background in Industrial Design and Design Studies (as practiced in the humanities), her interest in clothing builds on the visibility of overproduction and overconsumption in this sector. These issues call for deep changes in the way we deal with material resources and fellow humans, opening opportunities for the clothing sector to drive much needed fundamental transformations.

Helen McCormick

Dr. McCormick’s research interests cover contemporary trends in Fashion Business, investigating digital strategy and innovation in the retail industry. The focus of her research is on consumption behaviour, marketing communications and customer engagement; more recently focusing on sustainable business practices in fashion retail and responsible consumption behaviour management.

Lisa McNeil

Dr. McNeill is an Associate Professor of Marketing in the Otago Business School, Otago University, New Zealand. Dr. McNeill specialises in consumer behaviour research, with a particular focus on sustainable and ethical fashion, and fashion consumer behaviour. Most of her research explores the notion of fashion as an identity construction tool, and asks how fashion sensitive consumers can moderate their attitudes and behaviours toward textile consumption and waste. Dr. McNeil’s recent research projects include: an examination of the slow fashion ethos among small, local retailers; attitudes toward collaborative consumption of fashion by young female consumers; the role of textile repair and maintenance in fashion wardrobe curation and disposal – a cross cultural examination in Korea, New Zealand and Canada; and consumer ability to interpret ethical labelling on fast fashion products – measuring the impact of ‘ethical’, ‘organic’, ‘child labour free’ and ‘Tear Fund rated’.

Lars Fogh Mortensen

Lars is a trained economist with many years of experience writing reports on sustainable consumption for various international organizations and publishing in books and journals. He works at the European Environment Agency as an expert on consumption and products with focus specifically on textiles and plastics, and previously worked at the OECD and the UN. He is the author of various EEA briefings and reports on textiles consumption and the environment as well as on sustainable consumption. He works on a daily basis with policy makers across Europe, serving as a bridge between science and policy making on consumption, products, textiles and plastics.

Kirsi Niinimäki

Kirsi Niinimäki’s research has focused on holistic understanding of sustainable fashion and textile fields and connections between design, manufacturing, business models and consumption. Her research group the Fashion/Textile Futures,, is involved in several significant research projects, which integrate closed loop, bio-economy and circular economy approaches in fashion and textile systems and extends the understanding of strategic sustainable design. Kirsi Niinimäki has published widely and her newest book Sustainable Fashion in a Circular Economy is published 2018.
You can find it open access More information;

Magdalena Plonka

Doctorate in Design (IADE Creative University, Portugal) and Master in Fashion Design (State Academy of Arts, Poland). Author of “Ethics In Fashion – CSR In The Clothing Industry”; a bestseller amongst publications dedicated to this topic in Poland. She is a State Court Expert in fashion design and a member of advisory group next to Polish Ministry of Development and Investigations. Dr Płonka has been a panelist during prestigious Ghent Global Fashion Conference 2014, where she delivered alongside with Hermes management representatives or Gallagher Clark.  Since 2007 Dr. Płonka has been teaching CSR – Corporate Social Responsibility in textile industry around Europe as well as at MSKPU in Warsaw. Throughout her education career she gave lectures in countries such as Poland, Portugal, Belgium, Finland, Latvia and China.

Mark Sumner

Affiliation: Lecturer in Sustainability, School of Design, University of Leeds

Mark Sumner is a lecturer in Sustainability, Fashion and Retail at the School of Design, University of Leeds. He has specialist knowledge of the clothing industry and its supply chain as well as a research focus on circularity, microfibres, modern slavery and consumer behaviour. He is currently engaged in a research project exploring the impacts of the Covid pandemic on the UK industry and workers in the supply chain. His expertise in sustainable fashion is built upon over 15 years of experience of working for the UK’s largest clothing retailer, and his experience is further enhanced through a range of consultancy roles with brands, retailers and industry bodies. Mark made a major contribution to the House of Commons (UK Government) Environmental Audit Committee report on Fixing Fast Fashion. 

Stephan Wallaschkowski

Before joining the Bochum University of Applied Sciences, Stephan Wallaschkowski was a research fellow at the Wuppertal Institute for Climate, Environment and Energy. He also formerly worked for the Environment and Resources Department of the Fraunhofer Institute Dortmund and for the Institute for Advanced Studies in the Humanities Essen regarding consumer and corporate social responsibility.
Stephan Wallaschkowski holds a graduate diploma in management, economics and sociology from the Ruhr University Bochum. During his studies he focused on consumer behavior, empirical research methods and on socio-economic transitions. Therefore he is a specialist in sustainable consumption and for the role of consumers for sustainable development. Currently he’s doing his PhD at Leuphana University of Lüneburg, working on sustainable clothing consumption from gender perspective.


Milena Amaral

Milena Amaral is a professional who evolved in the fields of business development, operations and procurement in the Luxury Goods and Fashion Industry. She is interested in understanding fashion consumption from the perspective of ‘closing the loop’ in circular fashion especially the options to support the consumers in their efforts. She is currently leading Neovili, an ambitious, socially and environmentally engaged cleantech platform that makes easier for the Luxury and Fashion conglomerates to assess and offset their environmental footprint using the LCA methodology and blockchain protocol.

Kate Auguste

I’m Kate, owner of mi apparel where you can Buy New, Buy Better with effortlessly cool sustainable ethical fashion brands for your conscious lifestyle. Having 20+ years of experience of the Fashion Industry from College, University to Fast Fashion Buyer. I launched mi apparel in 2018 which is founded on the belief that Fashion is fun, beautiful, radical, a rebel, freedom, free speech. We just add layers of Ethnicity, Sustainability & Transparency. I want fashion to change for the better, and to do this I opened mi apparel to showcase passionate brands & designers who believe in what they do for our people & our planet and I want you to have direct access to them. More recently Kate has been a Fashion Policy Campaigner. Her work has seen her be a Sustainable Fashion Stakeholder of the Fixing Fashion: What’s Next? Roundtable and successfully lobbied for the Environmental Audit Committee (EAC) to have the #FixingFashion report put back onto the agenda for 2020.

Shaunie Brett

Shaunie is a Sustainability Strategist, with a focus on sustainable consumption and shopping mindsets. Through her strategy consultancy she helps brands design healthy customer journeys and authentic messaging (clients include Nike, Piñatex, Good On You). She also works directly with consumers on ethnographic research projects and educational social content (clients include Nike, Hurr and Office Shoes). Shaunie has a Distinction in Sustainable Business (Postgraduate Certificate, University of Cambridge CISL), which led to a recurring speaking role at the University of Cambridge CISL startup accelerators. She is dedicated to helping people unshackle from fashion consumption, in the interest of personal freedom and environmental justice.

Marta Karwacka

Marta Karwacka, CEO of SENSA Sustainable Thinking, author of the How to Wear Fair blog. Business sociologist, Dr. Marta Karwacka works with companies in the field of value management, circular economy, cross-sectoral cooperation and sustainable consumption. She belongs to the team of experts of the Responsible Business Forum and is a juror of: Verba Veritatis, Sustainable Fashion Award and Positive Impact Start-ups.  She is the author of the first book on the Polish market on the cooperation of business with non-governmental organizations in terms of CSR. The blog Blog How to Wear Fair – her fashion project –  aim is to raise consumer awareness of the (ir)responsibility of the fashion industry. Her contribution to the promotion of sustainable development in the fashion sector was awarded the ELLE Style Awards 2018 statuette by ELLE Magazine.

Ziva Lopatic

Živa Lopatič is a practitioner, cofounder of Cooperative BUNA and leader of Fair Trade movement in Slovenia. She promotes, develops and manages business practices based on principles of social and solidarity economy and focuses on bringing together businesses, NGOs, politicians and consumers (users) through different projects, events, business practices, raising awareness activities, lecturing, workshops etc. Sustainable fashion became one of her priorities in 2015 when she connected more than 35 organisations throughout Slovenia to start promoting alternatives to fast fashion. One of her on-going projects is Fair Foto, which presents sustainable alternatives to fast fashion and promotes local initiatives.

Irina Moskaleva

Irina is a designer and brand manager with over twenty years of experience in Russian fashion retail companies. She is interested in sustainable fashion consumption both as an individual and as a professional looking to facilitate change in production practices.

Anna Zampa

Anna Zampa holds a Masters in International Affairs from the Graduate Institute of Geneva, where she wrote her thesis on supply chain ethics within the high-end fashion industry. The research explored the potential of a new definition of quality based on sustainability and ethical concerns to increase consumers’ awareness of the issues along the value chain of luxury. The research was inspired by cross-sectoral collaborations such as the Ethical Fashion Initiative, where Anna was an intern in 2018. Anna is a young professional currently working on sustainable supply chains at International Trade Centre, a joint agency of the United Nations and the World Trade Organisation. She is looking for opportunities to further investigate sustainable consumption patterns and the role of communications and marketing strategies to influence and inform consumer behaviour. 

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