My research is focused on sustainability and transformative behavior. More specifically, I explore the ways in which social and environmental initiatives perpetuate sustainable transformation, assuring corporate, collective and personal well-being. I am also interested in the boundary conditions that prevent the translation of motives into action. Research topics in which I am interested include the following: Sustainability reporting in the retail industry with a focus on public disclosures and compliance mechanisms (including corporate websites, annual reports, labels, and product certificates); Social and environmental business strategies for sustainability-oriented innovative retail brands; Outsourcing and responsible supply chain management; Circular production and consumption; Apparel product safety and consumers protection; Consumers’ engagement in sustainable apparel purchasing behaviors and practices.