Dr. Linda Turunen aims to connect research and practice in her work. With the background in marketing, her research interests and specialization lie in consumer research, particularly in the context second-hand luxuryconsumption and sustainable fashion consumption. The second-hand and resale market fascinates her due to the changing market dynamic, and consumers’ role shaping the market. She currently works on a research project on sustainable textile systems, with the focus on bridging the attitude-behavior gap of sustainable fashion consumption.