Dr. McNeill is an Associate Professor of Marketing in the Otago Business School, Otago University, New Zealand. Dr. McNeill specialises in consumer behaviour research, with a particular focus on sustainable and ethical fashion, and fashion consumer behaviour. Most of her research explores the notion of fashion as an identity construction tool, and asks how fashion sensitive consumers can moderate their attitudes and behaviours toward textile consumption and waste. Dr. McNeil’s recent research projects include: an examination of the slow fashion ethos among small, local retailers; attitudes toward collaborative consumption of fashion by young female consumers; the role of textile repair and maintenance in fashion wardrobe curation and disposal – a cross cultural examination in Korea, New Zealand and Canada; and consumer ability to interpret ethical labelling on fast fashion products – measuring the impact of ‘ethical’, ‘organic’, ‘child labour free’ and ‘Tear Fund rated’.