The focus of Maike’s research is on sustainable and sufficiency-oriented consumption. Part of research group “Digitalization and Sustainability”, in her PhD research Maike investigates sufficiency-promoting marketing of clothing companies. Maike’s interest in sustainability motivated her to complete an extra-occupational master’s programme in sustainability management after studying media science. Since then, Maike has been working as a researcher at IÖW, where she conducted several research projects since 2011 on sustainable consumption, digitalization, environmental awareness, sharing, and engagement of young people in climate protection.