Dr Panayiota J Alevizou is a Lecturer (Assistant Professor) in Marketing at the University of Sheffield Management School. Her research focuses on sustainable consumption and production, sustainability communications and eco-labelling. Panayiota has published in journals such as Sociology, the European Journal of Marketing, Journal of Marketing Management, Journal of Business Research and Journal of Consumer Behavior. She is co-chair of the Sustainability Special Interest Group (SIG) of the Academy of Marketing. She has co-authored/co-edited two books and her research has been funded by the British Academy and the Food Standards Agency (UK).