Shaunie is a Sustainability Strategist, with a focus on sustainable consumption and shopping mindsets. Through her strategy consultancy she helps brands design healthy customer journeys and authentic messaging (clients include Nike, Piñatex, Good On You). She also works directly with consumers on ethnographic research projects and educational social content (clients include Nike, Hurr and Office Shoes). Shaunie has a Distinction in Sustainable Business (Postgraduate Certificate, University of Cambridge CISL), which led to a recurring speaking role at the University of Cambridge CISL startup accelerators. She is dedicated to helping people unshackle from fashion consumption, in the interest of personal freedom and environmental justice.