Dr. Diddi’s research focuses on sustainable clothing consumption and production. Her interest in sustainability-related issues in the textiles and clothing industry is grounded in her concern related to fashion overconsumption and its effect on the environment and society. Dr. Diddi’s research has components related to apparel companies’ corporate social responsibility (CSR), the social-psychological aspects that influence consumption, and post-consumer textile waste in landfills and its effects on human health and public policy implications. To address the alarming rate of textiles and clothing consumption, Dr. Diddi constantly seeks out ways to engage with the local community to gain a sense of the broader relevance of her research in society.