Symposium of the International Research Network on Sustainable Fashion Consumption 2022
When: 30 March – 1 April 2022
in partnership with:
DAY 1 (March 30th)
14:00 – 17:00 Early career workshop
HYBRID FORMAT – session broadcasted via Zoom but not recorded
14:00 – 15:30 Part 1
| Participant (s)/ Affiliation(s) | Title of presentation |
| Stephan Wallaschkowski (Hochschule Bochum, Germany) | Consuming less and the stereotype of the ‘female fashionista’: How a conflict of norms makes women struggle with sufficiency |
| Jessica Dao (Oklahoma State University, USA) | Education for sustainable fashion consumption, including style education, mending and repair skills, post-purchase garment care |
| Vildeh Haugrønning (OsloMet, Norway) | Dressed for the occasion. Understanding how elements of practice impact the material flow of garments in Norwegian wardrobes |
| Meital Peleg Mizrachi (Tel Aviv University, Israel) | Examining the effects of choice architecture on the consumption of sustainable fashion, over fast fashion |
15:30 – 15:45 Coffee break
15:45 – 17:00 Part 2
| Abigail Munro (Northumbria University, UK) | The ebb and flow of the second-hand supply chain: how new clothing is slowly |
| Mikhail Rojkov (HEAD–Genève, Switzerland) | Be a counter-master, my friend. Use counter-tools |
| Anna Sigaard (OsloMet, Norway) | Waste not, want not |
DAY 2 (March 31st)
All sessions take place online
9:00 – 9:10 Welcoming remarks / Dr. Katia Vladimirova, University of Geneva
9:10 – 9:30 Keynote speech: How the new urban culture could support sustainable fashion consumption? Prof. Kirsi Niinimaki, Aalto University, Finland
9:30 – 10:50 Session 1: Sufficient fashion consumption
Chair: Dr. Samira Iran, TU Berlin, Germany
| Lucie Pocinkova, et al. (University of Manchester, UK) | Exploring consumer clothing disposal via swapping events through the Theory of Social Practice lens |
| Dr. Hilde Heim (Manchester Metropolitan University, UK) | MENDING FASHION – Investigating the contemporary dressmaker studio as a new site for sustainable fashion consumption |
| Dr. Samira Iran (Technische Universität Berlin, Germany) | Decluttering and sufficient consumption |
| Tamzin Rollason (RMIT, Australia) | Rethinking the dynamic between consumer and design: How sustainable dressing practices inform garment acquisition |
10:50 – 11:00 coffee break (chatting in Zoom session continues)
11:00 – 13:00 Session 2: Fashion consumption in the online age
Chair: Dr. Kirsi Laitala, OsloMet
| Nina Mesiranta, Elina Närvänen & Roosa Luukkonen (Tampere University, Finland) | Aligning sustainable fashion consumption with social media influencing: A practice theory approach |
| Dr. Katia Vladimirova (University of Geneva, Switzerland) | Sustainable Fashion on Instagram |
| Prof. Anne-Marie Grundmeier, et al. (Freiburg University of Education, Germany) | Fashion DIET – Implementing ESD as a Guiding Principle in Textile Education |
| Ana Neto et al (University of Lisbon, Portugal) | Exploring the impact of online communities in wearer-clothing relationships |
| Dr. Marta Blazquez, et al. (The University of Manchester, UK) | Digital fashion – a way towards sustainability? |
| Rotem Roichman & Mayaan Katzir (Ben Gurion University, Israel) | Can web design increase sustainable consumption? A consumer behavior experiment |
13:00 – 14:00 lunch break (Zoom closed)
14:00 – 16:00 Session 3. Understanding (sustainable) fashion consumers
Chair: Prof. Cosette Joyner-Martinez, Oklahoma State University, USA
| Participant (s) | Title of presentation |
| Prof. Elena Karpova (University of North Carolina at Greensboro, USA) | Application of ‘Willingness to Pay’ and ‘Importance of Appearance’ to Understand Sustainable Apparel Consumers |
| Stephan Wallaschkowski, et al. (Hochschule Bochum) | Gender roles as barriers to sustainable fashion consumption: Empirical evidence from Germany |
| Dr. Linda Turunen (Aalto University, Finland) | Second cycle shaping fashion consumption habits |
| Dr. Helen McCormick (Manchester Metropolitan University, UK) & Dr. Claudia Henninger (Manchester University) | Investigating consumer attitudes and relationships with fashion clothing during the Covid 19 Pandemic within the UK: The barriers and enablers towards sustainable fashion consumption practices. |
| Dr. Kirsi Laitala & Vildeh Haugrønning (OsloMet, Norway) | Clothing volumes for different occasions in five countries |
| Maike Gossen & Jens Begener (TU Berlin) | Sustainable fashion in e-commerce: Understanding the role of sustainable and non-sustainable product attributes |
16:00 – 16:10 coffee break (chatting in Zoom session continues)
16:10 – 16:20 Keynote speech: Presenting ReThink Your Clothes Campaign and Let’s ReFashion Center in Luxembourg / Ana-Luisa Teixeira, CARITAS, Luxembourg
16:20 – 17:50 Session 4: Practical projects
Chair: Ana-Luisa Teixeira, CARITAS, Luxembourg
Discussant: Giji Gya, DOWNTOWN UPTOWN Genève, Switzerland
| Dr. Fabiola Polli (Chicfachic, Netherlands) | Chicfashic: A way to raise awareness about sustainable fashion consumption |
| David Yayra (The Revival Earth Org.) | Ghanian perspectives on fashion and circular economy |
| Tena Lavrenčić (Thinking Threads) | Global sustainable fashion narrative: the Balkan perspective |
| Kristina Fajga (Autark Berlin) | Building an online platform for education for sustainable fashion consumption |
DAY 3 (April 1st)
9:00 – 10:50 Session 5: Policy
Chairs: Lars Fogh Mortensen, European Environment Bureau, and Dr. Katia Vladimirova, University of Geneva, Switzerland
Speakers: Alice Kuhnke, Member of the European Parliament, Sweden — Dr. Laura Spengler, Federal Environment Agency, Germany — Bettina Heller, United Nations Environment Program
| Participant (s) | Title of presentation |
| Dr. Luca Coscieme, et al. (Hot or Cool Institute, Germany) | 1.5 Fashion Lifestyles: towards a fair consumption space for fashion |
| Sarah Gray (WRAP, UK) | Policies and industry efforts required to achieve more sustainable fashion consumption |
| Dr. Panayiota (Julie) Alevizou et al. (Sheffield University Management School, UK) | The Fashion of Sustainability Labelling: Consumers’ Perceptions of Sustainability labelling communication in fashion |
10:50 – 11:00 coffee break (chatting in Zoom session continues)
11:00 – 12:40 Session 6: Fashion consumption and brands
Chair: Dr. Claudia Henninger, Manchester University, UK
| Prof. Marie-Cécile Cervellon et al. (EDHEC business School, France) | Brand value co-creation through sustainable practices in the Fashion sector |
| Dr. Olga Gurova, et al. (University of Applied Sciences in Helsinki, Finland) | Brands and the City Helsinki’s street fashion is going sustainable |
| Dr. Songyi Yan, Dr. Claudia Henninger, Dr. Celina Jones (The University of Manchester, UK) | Help! Microfibre Pollution – Can nudging induce actions and learning? |
| Dr. Alana James (Northumbria University, UK) | Roots to Retail: assessing the impact of supply chain transparency on responsible fashion consumption |
| Hanieh Choopani (Alzahra University of Tehran) et al. | The impact of COVID-19 pandemic on shifting consumers’ values towards clothing consumption |
12:40 – 12:50 coffee break (chatting in Zoom session continues)
12:50 – 13:10 open floor exchange on Future scenarios for sustainable fashion consumption exercise
13:10 – 13:40 Keynote speech: The future of sustainable fashion consumption research and practice. Prof. Cosette Joyner-Martinez, Oklahoma State University, USA
13:40 – 13:50 Closing remarks
PLEASE READ CAREFULLY BEFORE REGISTERING
Considering the current unprecedented times – and difficulties related to processing refunds in a regular manner by the supporting institution (University of Geneva), the Organizing committee was forced to adjust the conditions of participation. There is a flat non-refundable registration fee, no matter if joining online or in person:
100 Euros – standard
50 Euros – students (with a proof of enrollment)
The fees will be used to pay for the venue (in case of in-person event) or to support the activities of the SFC Network (in case if the event is moved online). Conference dinner (Day 2) and the tour of sustainable fashion scene in Berlin (Day 3), therefore, will not be included in the conference fee and should be paid separately by in-person participants. The fee cannot be refunded unless the event is completely cancelled (both online and offline).
REGISTRATION
To register for the Symposium, please fill out this form. The registration fee should be paid via bank transfer with the indication (please copy paste) of UN11216_SFC_[YOUR LAST NAME in the transfer name to the following bank coordinates:
Recipient: Université de Genève, Switzerland
Bank name: UBS SA – Case postale – CH-1211 Genève 2
IBAN: CH150024024047231900D
SWIFT: UBSWCHZH80A
It is imperative that the reference is made in the transfer’s name; without it, we will not be able to receive your payment.
We are looking forward to welcoming you, in person and online, in March!
Themes
The first symposium of the international research network on Sustainable Fashion Consumption (SFC) aims to bring together academic scholars and practitioners to share and discuss ongoing research in the field in efforts to contribute to a transition towards more sustainable forms of fashion consumption. The following core themes will be discussed at the Symposium:
- Sustainable alternatives to fast fashion, sustainable fashion consumption practices, including second-hand shopping, swaps, and renting of clothing.
- Trends of minimalism, downsizing and de-cluttering, mindful curation, and slow fashion.
- Collaborative consumption and sharing economy in the fashion context.
- Contributions from consumers to circular fashion.
- Education for sustainable fashion consumption, including style education, mending and repair skills, post-purchase garment care, etc.
- Fashion consumption practices in various geographical contexts.
- Gender dimension of fashion consumption.
- Policies and industry efforts required to achieve more sustainable fashion consumption (not only awareness raising but also changes in material arrangements, infrastructure, fiscal and other measures to create opportunities for consumers to shop more sustainably), etc.
Timeline
- Deadline for abstracts: November 1st 2021
- Decision for abstracts: December 1st 2021
- Registration closes: March 15 2022
Dates of the event: March 31st – April 1st
Contacts
Please send your abstracts and inquiries to ekaterina.vladimirova@unige.ch (CC: claudia.henninger@manchester.ac.uk and samira.iran@tu-berlin.de)