Symposium of the International Research Network on Sustainable Fashion Consumption 2022

When: 30 March – 1 April 2022

in partnership with:

DAY 1 (March 30th)

14:00 – 17:00 Early career workshop

HYBRID FORMAT – session broadcasted via Zoom but not recorded

14:00 – 15:30 Part 1

Participant (s)/ Affiliation(s)Title of presentation
Stephan Wallaschkowski
(Hochschule Bochum, Germany)
Consuming less and the stereotype of the ‘female fashionista’: How a conflict of norms makes women struggle with sufficiency
Jessica Dao
(Oklahoma State University, USA)
Education for sustainable fashion consumption, including style education, mending and repair skills, post-purchase garment care
Vildeh Haugrønning
(OsloMet, Norway)
Dressed for the occasion. Understanding how elements of practice impact the material flow of garments in Norwegian wardrobes
Meital Peleg Mizrachi
(Tel Aviv University, Israel)
Examining the effects of choice architecture on the consumption of sustainable fashion, over fast fashion

15:30 – 15:45 Coffee break

15:45 – 17:00 Part 2

Abigail Munro
(Northumbria University, UK)
The ebb and flow of the second-hand supply chain: how new clothing is slowly
Mikhail Rojkov
(HEAD–Genève, Switzerland)
Be a counter-master, my friend. Use counter-tools
Anna Sigaard
(OsloMet, Norway)
Waste not, want not

DAY 2 (March 31st)

All sessions take place online

9:00 – 9:10 Welcoming remarks / Dr. Katia Vladimirova, University of Geneva

9:10 – 9:30 Keynote speech: How the new urban culture could support sustainable fashion consumption?  Prof. Kirsi Niinimaki, Aalto University, Finland

9:30 – 10:50 Session 1: Sufficient fashion consumption

Chair: Dr. Samira Iran, TU Berlin, Germany

Lucie Pocinkova, et al.
(University of Manchester, UK)
Exploring consumer clothing disposal via swapping events through the Theory of Social Practice lens
Dr. Hilde Heim
(Manchester Metropolitan University, UK)
MENDING FASHION – Investigating the contemporary dressmaker studio as a new site for sustainable fashion consumption
Dr. Samira Iran
(Technische Universität Berlin, Germany)
Decluttering and sufficient consumption
Tamzin Rollason
(RMIT, Australia)
Rethinking the dynamic between consumer and design: How sustainable dressing practices inform garment acquisition

10:50 – 11:00 coffee break (chatting in Zoom session continues)

11:00 – 13:00 Session 2: Fashion consumption in the online age

Chair: Dr. Kirsi Laitala, OsloMet

Nina Mesiranta, Elina Närvänen & Roosa Luukkonen (Tampere University, Finland)Aligning sustainable fashion consumption with social media influencing: A practice theory approach
Dr. Katia Vladimirova
(University of Geneva, Switzerland)
Sustainable Fashion on Instagram
Prof. Anne-Marie Grundmeier, et al.
(Freiburg University of Education, Germany)
Fashion DIET – Implementing ESD as a Guiding Principle in Textile Education
Ana Neto et al
(University of Lisbon, Portugal)
Exploring the impact of online communities in wearer-clothing relationships
Dr. Marta Blazquez, et al.
(The University of Manchester, UK)
Digital fashion – a way towards sustainability?
Rotem Roichman & Mayaan Katzir (Ben Gurion University, Israel)Can web design increase sustainable consumption? A consumer behavior experiment

13:00 – 14:00 lunch break (Zoom closed)

14:00 – 16:00 Session 3. Understanding (sustainable) fashion consumers

Chair: Prof. Cosette Joyner-Martinez, Oklahoma State University, USA

Participant (s)Title of presentation
Prof. Elena Karpova
(University of North Carolina at Greensboro, USA)
Application of ‘Willingness to Pay’ and ‘Importance of Appearance’ to Understand Sustainable Apparel Consumers
Stephan Wallaschkowski, et al.
(Hochschule Bochum)
Gender roles as barriers to sustainable fashion consumption: Empirical evidence from Germany
Dr. Linda Turunen
(Aalto University, Finland)
Second cycle shaping fashion consumption habits
Dr. Helen McCormick (Manchester Metropolitan University, UK) & Dr. Claudia Henninger (Manchester University)Investigating consumer attitudes and relationships with fashion clothing during the Covid 19 Pandemic within the UK: The barriers and enablers towards sustainable fashion consumption practices.
Dr. Kirsi Laitala & Vildeh Haugrønning
(OsloMet, Norway)
Clothing volumes for different occasions in five countries
Maike Gossen & Jens Begener
(TU Berlin)
Sustainable fashion in e-commerce: Understanding the role of sustainable and non-sustainable product attributes

16:00 – 16:10 coffee break (chatting in Zoom session continues)

16:10 – 16:20 Keynote speech: Presenting ReThink Your Clothes Campaign and Let’s ReFashion Center in Luxembourg / Ana-Luisa Teixeira, CARITAS, Luxembourg

16:20 – 17:50 Session 4: Practical projects

Chair: Ana-Luisa Teixeira, CARITAS, Luxembourg

Discussant: Giji Gya, DOWNTOWN UPTOWN Genève, Switzerland

Dr. Fabiola Polli (Chicfachic, Netherlands)Chicfashic: A way to raise awareness about sustainable fashion consumption
David Yayra
(The Revival Earth Org.)
Ghanian perspectives on fashion and circular economy
Tena Lavrenčić (Thinking Threads)Global sustainable fashion narrative: the Balkan perspective
Kristina Fajga
(Autark Berlin)
Building an online platform for education for sustainable fashion consumption

DAY 3 (April 1st)

9:00 – 10:50 Session 5: Policy

Chairs: Lars Fogh Mortensen, European Environment Bureau, and Dr. Katia Vladimirova, University of Geneva, Switzerland

Speakers: Alice Kuhnke, Member of the European Parliament, Sweden — Dr. Laura Spengler, Federal Environment Agency, Germany — Bettina Heller, United Nations Environment Program

Participant (s)Title of presentation
Dr. Luca Coscieme, et al.
(Hot or Cool Institute, Germany)
1.5 Fashion Lifestyles: towards a fair consumption space for fashion
Sarah Gray
Policies and industry efforts required to achieve more sustainable fashion consumption
Dr. Panayiota (Julie) Alevizou et al.
(Sheffield University Management School, UK)
The Fashion of Sustainability Labelling: Consumers’ Perceptions of Sustainability labelling communication in fashion

10:50 – 11:00 coffee break (chatting in Zoom session continues)

11:00 – 12:40 Session 6: Fashion consumption and brands

Chair: Dr. Claudia Henninger, Manchester University, UK

Prof. Marie-Cécile Cervellon et al.
(EDHEC business School, France)
Brand value co-creation through sustainable practices in the Fashion sector
Dr. Olga Gurova, et al.
(University of Applied Sciences in Helsinki, Finland)
Brands and the City Helsinki’s street fashion is going sustainable
Dr. Songyi Yan, Dr. Claudia Henninger, Dr. Celina Jones
(The University of Manchester, UK)
Help! Microfibre Pollution – Can nudging induce actions and learning?
Dr. Alana James
(Northumbria University, UK)
Roots to Retail: assessing the impact of supply chain transparency on responsible fashion consumption
Hanieh Choopani (Alzahra University of Tehran) et al.The impact of COVID-19 pandemic on shifting consumers’ values towards clothing consumption

12:40 – 12:50 coffee break (chatting in Zoom session continues)

12:50 – 13:10 open floor exchange on Future scenarios for sustainable fashion consumption exercise

13:10 – 13:40 Keynote speech: The future of sustainable fashion consumption research and practice. Prof. Cosette Joyner-Martinez, Oklahoma State University, USA

13:40 – 13:50 Closing remarks


Considering the current unprecedented times – and difficulties related to processing refunds in a regular manner by the supporting institution (University of Geneva), the Organizing committee was forced to adjust the conditions of participation. There is a flat non-refundable registration fee, no matter if joining online or in person:

100 Euros – standard

50 Euros – students (with a proof of enrollment)

The fees will be used to pay for the venue (in case of in-person event) or to support the activities of the SFC Network (in case if the event is moved online). Conference dinner (Day 2) and the tour of sustainable fashion scene in Berlin (Day 3), therefore, will not be included in the conference fee and should be paid separately by in-person participants. The fee cannot be refunded unless the event is completely cancelled (both online and offline).


To register for the Symposium, please fill out this form. The registration fee should be paid via bank transfer with the indication (please copy paste) of UN11216_SFC_[YOUR LAST NAME in the transfer name to the following bank coordinates:

Recipient: Université de Genève, Switzerland

Bank name: UBS SA – Case postale – CH-1211 Genève 2

IBAN: CH150024024047231900D


It is imperative that the reference is made in the transfer’s name; without it, we will not be able to receive your payment.

We are looking forward to welcoming you, in person and online, in March!


The first symposium of the international research network on Sustainable Fashion Consumption (SFC) aims to bring together academic scholars and practitioners to share and discuss ongoing research in the field in efforts to contribute to a transition towards more sustainable forms of fashion consumption. The following core themes will be discussed at the Symposium:

  • Sustainable alternatives to fast fashion, sustainable fashion consumption practices, including second-hand shopping, swaps, and renting of clothing.
  • Trends of minimalism, downsizing and de-cluttering, mindful curation, and slow fashion.
  • Collaborative consumption and sharing economy in the fashion context.
  • Contributions from consumers to circular fashion.
  • Education for sustainable fashion consumption, including style education, mending and repair skills, post-purchase garment care, etc.
  • Fashion consumption practices in various geographical contexts.
  • Gender dimension of fashion consumption.
  • Policies and industry efforts required to achieve more sustainable fashion consumption (not only awareness raising but also changes in material arrangements, infrastructure, fiscal and other measures to create opportunities for consumers to shop more sustainably), etc.


  • Deadline for abstracts: November 1st 2021
  • Decision for abstracts: December 1st 2021
  • Registration closes: March 15 2022

Dates of the event: March 31st – April 1st


Please send your abstracts and inquiries to (CC: and