Zoe Ziqi Zhong is a PhD Fellow in Marketing at the London School of Economics. His research interests lie in digital marketing, marketing for good, sustainable innovation, and marketing-finance interface. He uses different approaches, including behavioural and experimental economics, causal inference and machine learning. 

Zoe completed his MRes at LSE and holds an MA in International Business from Kyung Hee University, South Korea, where he was awarded the Global Leadership Scholarship (first-class). He received his BEng in Cyber Security from the Guangdong University of Foreign Studies, China, and was selected as the "Top 10 Person of the Year 2016". He is also a certified Professional in Business Analysis (PMI-PBA) and Project Management (PMP).

Besides research, Zoe is the first Chinese dual-certified Master Instructor of Freediving and Scuba Diving in Europe, a Singer, and a Kendo practitioner.